Caroline Guimarães

About me

About me

About me

About me

I am a Product Designer with a background in communication, marketing, and front-end development. Over the past years, I have worked at leading companies such as Itaú Unibanco, Dasa, Proz, CI&T, and AMARO, where I contributed to projects that combined user-centered design with business impact.


My experience spans across the health, education, and financial sectors, where I have been involved in designing digital products that improve user experience and drive measurable results. I hold an MBA in Digital Business and a degree in Social Communication with a focus on Advertising, which give me a unique perspective on how to connect design, strategy, and technology.


Beyond my corporate work, I have dedicated almost a decade to volunteering at Cidadão Pró-Mundo, a nonprofit organization that teaches English to underserved communities. This long-term commitment reflects my passion for education, inclusion, and social impact.


Currently, I am focused on expanding my expertise in AI applied to design and building solutions that bridge innovation, accessibility, and meaningful user experiences.

Experience

I’ve worked at leading companies and each role exposed me to unique digital product challenges and user-focused design. These experiences have shaped my versatile skill set in UX/UI and product design.

Itaú Unibanco

Product Designer

2024 - 2025

Itaú Unibanco

Product Designer

2024 - 2025

Itaú Unibanco

Product Designer

2024 - 2025

Dasa

Product Designer

2024 - 2024

Dasa

Product Designer

2024 - 2024

Dasa

Product Designer

2024 - 2024

Proz Educação

UX Designer

2021 - 2024

Proz Educação

UX Designer

2021 - 2024

Proz Educação

UX Designer

2021 - 2024

CI&T

UI Designer

2020 - 2021

CI&T

UI Designer

2020 - 2021

CI&T

UI Designer

2020 - 2021

AMARO

Web Programmer

2019 - 2020

AMARO

Web Programmer

2019 - 2020

AMARO

Web Programmer

2019 - 2020

Celebrar

Front-end Developer

2018 - 2019

Celebrar

Front-end Developer

2018 - 2019

Celebrar

Front-end Developer

2018 - 2019

Education

My education combines communication, design, and business, giving me a solid foundation to create digital products that connect user needs with strategic impact.

USP Esalq

Digital Business

2021 - 2022

USP Esalq

Digital Business

2021 - 2022

USP Esalq

Digital Business

2021 - 2022

Digital House

UX Design Specialization

2019 - 2020

Digital House

UX Design Specialization

2019 - 2020

Digital House

UX Design Specialization

2019 - 2020

UniABC

Advertising

2007 - 2010

Proz Educação

Advertising

2007 - 2010

Proz Educação

Advertising

2007 - 2010

Services

I design user-centered digital products from research to delivery, combining UX, UI, and strategy to create intuitive, inclusive, and impactful experiences.

Product Discovery & Research

Interviews, user research, and competitive analysis, turning insights into user journeys and personas to inform design decisions.

Product Discovery & Research

Interviews, user research, and competitive analysis, turning insights into user journeys and personas to inform design decisions.

Product Discovery & Research

Interviews, user research, and competitive analysis, turning insights into user journeys and personas to inform design decisions.

Product Discovery & Research

Interviews, user research, and competitive analysis, turning insights into user journeys and personas to inform design decisions.

UI Design & Visual Systems

Design high-fidelity interfaces for both mobile and web platforms. Development of prototypes to validate and refine design solutions.

UI Design & Visual Systems

Design high-fidelity interfaces for both mobile and web platforms. Development of prototypes to validate and refine design solutions.

UI Design & Visual Systems

Design high-fidelity interfaces for both mobile and web platforms. Development of prototypes to validate and refine design solutions.

UI Design & Visual Systems

Design high-fidelity interfaces for both mobile and web platforms. Development of prototypes to validate and refine design solutions.

UX Strategy

Frame problems clearly and define user needs to guide the design process and align product goals with user experience principles.

UX Strategy

Frame problems clearly and define user needs to guide the design process and align product goals with user experience principles.

UX Strategy

Frame problems clearly and define user needs to guide the design process and align product goals with user experience principles.

UX Strategy

Frame problems clearly and define user needs to guide the design process and align product goals with user experience principles.

Product Validation & Iteration

Usability testing and iteration on designs based on user feedback. A/B testing and design handoff to development teams.

Product Validation & Iteration

Usability testing and iteration on designs based on user feedback. A/B testing and design handoff to development teams.

Product Validation & Iteration

Usability testing and iteration on designs based on user feedback. A/B testing and design handoff to development teams.

Product Validation & Iteration

Usability testing and iteration on designs based on user feedback. A/B testing and design handoff to development teams.